A treasure trove of cosmetics and scents, Beauty Base is a one-stop shop for all the family. We love the fact you can find the latest best-selling fragrances and innovative grooming accessories, and inspiring gift ideas, for women and men in a relaxing, cheerful environment.

Beauty & The Base.

Beauty Base, established since 1975, is London's premier specialist retailer in fragrances and cosmetics. The team at Beauty Base understand that shopping for cosmetics and grooming products is an intensely personal experience. Their unique concept of self-service allows customers the freedom to examine products and testers at their leisure without the pressure of pushy sales-assistants. Need help, though, and friendly staff are only too willing to help.

Whether it is the classics or the latest product releases you are seeking from the big beauty houses, Beauty Base covers all the, err, beauty bases:  Fragrance, Skin Care, Make Up, Men’s Grooming, Body and Bath, Sun and Tan, Tools and Accessories, Special Offers,  Gift Ideas, even Kids ranges.

In Fragrance, current best-sellers include: Jasper Conran for Men, Maxmara for Women, Police by Police for Men and Head over Heels by Revlon for Women. The new arrival scents causing great olfactory excitement are the sumptuous Gucci Flora Eau de Toilette, La Nuit de L'Homme Eau de Toilette by YSL,  Rock Princess Eau de Toilette by Vera Wang and Chanel’s Cristalle Eau Verte.

Beauty Base have all the luxury Skincare brands. Hero products this season are from Givenchy. Clean It Tender: Cleansing Foam 125, the beauty columnist’s star product Skin Drink and the Power Youth fluid duo for Face and Eyes.

Try some rewarding Make Up experimentation with Prisme Again! Blush and Prismissime by Givenchy, who also do the much-raved-about new mascara, Phenomen'Eyes. Click here to read more on our Beauty Feature on eye enhancement. [NB can we cross reference here?].

There really is something for everyone at Beauty Base. Yardley’s 200g tins of fragranced talc’s in English Lavender and English Rose are old-fashioned classics, the scent of which prompts nostalgic reveries from everyone. And you can find it here.

Tarik Hassan, store manager, says: “Scents are really attracting interest this month. Our top sellers are Gucci Flora for ladies and for men One Million by Paco Rabanne and Gucci by Gucci.”